Caroline Marshall- Foster

About Us

There's nothing worse than a website that doesn't tell you who they are. So here goes! Master Florist was launched by Caroline Marshall - Foster, who also happens to own the industry's only independent trade magazine, Florist & Wholesale Buyer.

Having worked with flowers for 28 years she realised that too many consumers ended up with rubbish designs that didn't represent good value because so many commissions and cuts were taken by the middlemen.

But rather than harrumph and moan about it she decided to put her money where her mouth was and launched this service.

Master Florist is Caroline's Little Black Book of approved florists who you can contact directly. Which means not only can you enjoy the same sort of brilliant floristry she has all her life but work with independent retailers who offer a first class service at surprisingly low prices.

If you want to know more about the team at Wordhouse and Master Florist log on to our corporate website.